Researcher at the consultancy market and has recently conducted its annual end-user survey, which more than 900 respondents to the Australian decision-makers, which is the largest of its kind in the country. Results of a survey on mobile and wireless unveiled in the Australian Business Mobile Telsyte use and Directions: 2007 End-User Survey report, led us to conclude that while the adoption of a modern enterprise mobility, technology fragmentation, lack of standardization and end-useruncertainties remain key features of the market.
Australia becomes a GSM-only market and emerging WiMAX-based solutions are still nascent stages, technology fragmentation may be most noticeable in the mobile device and operating system area.
Telsyte found that a small number of facilities, suppliers dominate sales of mobile phone market in Australia, the survey results show Nokia by far the most popular sellers. The Finnish company is chosen on the basis of two-thirds of Australianphone companies as their choice of supplier. Motorola and Sony-Ericsson, which seem to be more popular in smaller-size organizations, trail in the distance the second and third place, and together the three largest suppliers are the primary providers of the phone up to 80% of all enterprises.
It should be noted that the majority of mobile phones are the regular phones, and smart phones with the operating system (OS). Hence, while Nokia, Motorola and Sony-Ericsson dominate the global handset businessinstalled base, competitive dynamics smart phone segment are quite different. The market is still led by RIM, manufacturer of BlackBerry devices and solutions.
Segmentation analysis shows that if one would expect, RIM is more pronounced in the presence of a high penetration of mobile e-mail, including the larger-sized companies and those in professional services, financial services and telecommunications and media verticals. RIM present andSeems to show little change in the entire client base, the three carriers offering the BlackBerry solution in Australia - Telstra, Optus and Vodafone.
One of the main areas under consideration for decision makers in mobilizing business is a selection of mobile devices and operating system that runs on it. Device selection, along with other key aspects, such as network technologies and solution choices, still represents a challenge for Australian companies. Deteriorationproblem is that mobile devices and OS, the landscape is still very fragmented with many proprietary solutions that are not compatible.
Fragmentation and indecision are set to continue, because more than half of Australian companies reported no mobile operating system standardization plans to move to embrace mobility. Rates of indecision are as high as 60% to two thirds-between SOHO and small businesses.
Appear as the OS of choice is Microsoft WindowsMobile, which powers devices such as HP, iMate, O2 and Dopod smart phones, and most recently Palm Treo 750th And while benefiting from the Windows look and feel that the majority of users are accustomed to Microsoft stake in Australian mobile OS market grew at a slower pace than the seller would have liked. It was closely watched because of the strength of RIM.
Although competition continues to grow, Telsyte believe RIM outlook is very positive, since 14%respondents indicated a preference for its OS. Given that the Canadian manufacturer is now a major supplier of handset to 4% of Australian firms, this finding suggests potential new market of 10% of RIM, which could be used immediately. As with the current installed base, RIM is a growing preference for the size of the enterprise. Preferences for Palm OS and the Nokia-backed Symbian OS as the OS on standardization are limited by comparison.
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